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Tips, ideas and thoughts on digital and offline data strategy

Need An Advanced Statistics Solution? Use R.

Submitted by Jonathon Neil on Tue, 09/11/2012 - 10:00

I feel when it comes to statistics businesses can be classified into three categories:

How Variance Analysis Can Help Your Business

Submitted by Jonathon Neil on Mon, 09/10/2012 - 12:00

Being a CPA, I may be a little partial towards the importance of financial reporting for all businesses, including small and medium sized firms. I feel monthly financial reporting, such as a P&L, balance sheet, or statement of cash flows, are important for business leaders to create to maintain control and proactive management. Many business leaders do have reports created, however, often these are snapshots that do not provide a lot of context. They may see profits are up or down over last month or last year, but it may not be easy to understand the drivers of these trends.

Private Schools Need Digital Marketing, Too

Submitted by Jonathon Neil on Sun, 09/09/2012 - 16:55

One of the things I love to do is find industries that lag in adopting digital marketing as a channel. After working with a local area private school on some SEO I found that local private schools do not utilize digital media in their marketing efforts. I can understand that administrators may not have a background in business and may not be familiar with the concept of lead generation, but in essence that is what these institutions are doing when they receive enrollment applications.

Why Small Businesses Should Use Local Listings

Submitted by Jonathon Neil on Sun, 09/09/2012 - 16:08

One of the most common gaps in online advertising for small and medium sized businesses that we observe is the usage of local directory listings. Today, there are dozens of websites that offer local directory listing services, yet many businesses are not taking advantage of this increasingly important marketing channel. Local directories are simply listings that aggregate business information for local areas, allowing millions of prospective customers to browse for local providers of products and services.

Advanced Google Analytics Segmentation Using Census Data

Submitted by Jonathon Neil on Tue, 08/28/2012 - 15:52

One of the things on my wish list for Google Analytics would be more granular geographic and demographic segmentation. Although we can never know the true demographics of anonymous visitors without of course asking them via surveys or other methods, we can bridge the gap by combining the geographic data that Google Analytics does offer with Census data. This allows us to roll up traffic data into population groups known as Census tracts that can provide tighter demographics than using zip code or county level data.


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