Need Help With Forecasting and Planning? Try Google Insights.
Google has a free tool, well several actually, but one I'd like to focus on in this article. Google Insights allows you to research search trends for categories and specific keywords. There are several applications for this tool with one being researching seasonality for an industry. Want to know when HVAC demand peaks? Need to know when to launch your holiday promotion? Google Insights can help you understand the seasonal trends that may impact such decisions. In the next article we will apply this tool in a case study to show how it can be used.