Error message

Notice: Undefined index: node in uuid_tokens() (line 51 of /home/d2ianaly/public_html/sites/all/modules/uuid/uuid.tokens.inc).

digital marketing

3 Reasons Your SMB's PPC Campaign Is Under-Performing

Submitted by Jonathon Neil on Wed, 01/30/2013 - 18:11

PPC campaigns can under-perform for a variety of reasons. Below are three frequent reasons many SMBs do not realize the full benefits of their PPC campaigns.

Deal Sites Growth Wanes As SMBs Find It Difficult To Quantify Their Value

Submitted by Jonathon Neil on Thu, 01/17/2013 - 18:10

Living Social and Groupon, the two largest deal sites have been piling up the losses. After rapid growth that fueled intense investment, the weakness of their email discount-dependent business model have become apparent, which has prompted a race to diversify into more traditional eCommerce offerings.

Landing Page Optimization Doesn’t End With The Click

Submitted by Jonathon Neil on Thu, 01/03/2013 - 18:05

As I have discussed in prior posts regarding the pitfalls of PPC campaigns and niche digital marketing, landing page optimization is perhaps the best way to increase success events while improving efficiency through higher conversion. However, the story does not end there. An overlooked optimization opportunity lies after the click on the confirmation page.

One-Touch Attribution Modeling Is So Last Year

Submitted by Jonathon Neil on Wed, 12/26/2012 - 18:14

Much ado is being made in the marketing community about sales attribution. Historically, it has been common practice to use one-touch models such as first-touch and last-touch to attribute sales to marketing activity. Although these models are correct in the sense that the marketing activity led to a sale, it does not mean that it was the sole catalyst. Making this assumption can lead to sub-optimal decisions when it comes time to allocating resources.

5 SMB Digital Marketing Trends For 2013

Submitted by Jonathon Neil on Tue, 12/18/2012 - 18:34

”Mobilocaltext” Continues

The trend towards mobile, local and contextual that we have observed in 2012 will continue if not accelerate in 2013. Consumers are wanting convenient and personalized experiences. Mobile usage is accelerating, search engines are prioritizing and promoting local listings to provide more relevant content, and advertising is becoming more and more seamless with building excellent customer experiences, not just content. So make your website mobile-friendly, setup your Google+ Local listing, and find contextual advertising partners.

Hot Wings and Digital Marketing

Submitted by Jonathon Neil on Wed, 10/24/2012 - 16:10

My family recently moved to a new home, and as anyone moving to a new area realizes, part of the process includes exploring the area. Coming from the Memphis area we (apparently) took for granted the plethora of hot wing establishments that we had easy access to. So after some painting and unpacking one night we found ourselves craving some hot wings and I turned to Google for an answer.

Psychology of Gender and Social Media Marketing

Submitted by Jonathon Neil on Tue, 10/02/2012 - 15:10

As this article summarizes, the differences in psychology between men and women play themselves out in the world of social media. According to the numbers, usage of Pinterest and Facebook leans toward women, while men are heavier users of Google+. Twitter skews slightly to the fairer sex in usage, however, women receive most of the attention with more tweets being directed at them (not surprisingly).

Using Google Insights To Forecast Demand: An Example

Submitted by Jonathon Neil on Tue, 09/18/2012 - 18:00

In a recent post I briefly introduced Google Insights as a helpful tool for forecasting demand for your business. In this post I would like to continue that idea with an example. I will walk you through a scenario in which I am a young entrepreneur in Nashville, TN starting an income tax planning and preparation firm. So let’s introduce the problem.

Marketing Insights From “The Kids In The Hall”

Submitted by Jonathon Neil on Thu, 09/13/2012 - 15:00

Some of you may remember the sketch comedy show “The Kids In The Hall” which ran on CBS and HBO in the late 1980s through early 1990s. This group of Canadian comedians produced some funny sketches with many memorable characters and lines that I can still recall to this day. In a sketch titled “Hotel La Rut”, Scott Thompson portrays a heart-broken woman longing for her lost love Tony. Sitting at the window she utters this classic:

Private Schools Need Digital Marketing, Too

Submitted by Jonathon Neil on Sun, 09/09/2012 - 16:55

One of the things I love to do is find industries that lag in adopting digital marketing as a channel. After working with a local area private school on some SEO I found that local private schools do not utilize digital media in their marketing efforts. I can understand that administrators may not have a background in business and may not be familiar with the concept of lead generation, but in essence that is what these institutions are doing when they receive enrollment applications.

Subscribe to digital marketing