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forecasting

Using Google Insights To Forecast Demand: An Example

Submitted by Jonathon Neil on Tue, 09/18/2012 - 18:00

In a recent post I briefly introduced Google Insights as a helpful tool for forecasting demand for your business. In this post I would like to continue that idea with an example. I will walk you through a scenario in which I am a young entrepreneur in Nashville, TN starting an income tax planning and preparation firm. So let’s introduce the problem.

Improve Analysis Within Your Business By Using Statistics

Submitted by Jonathon Neil on Wed, 09/12/2012 - 18:15

Most business leaders have encountered statistics at some point in their careers, but I suspect for many this was in their undergraduate coursework and they never really looked back. The implication of this is that many businesses do not actively use statistics in their decision-making framework. I think there are two reasons for this. First, they may be interested in applying statistics but the cost is prohibitive. SAS and SPSS are expensive packages for small and medium sized businesses.

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