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Homeยปmarket basket analysis
market basket analysis
Submitted by Jonathon Neil on Thu, 09/20/2012 - 18:00
While you may say the top two objectives of a business is to increase awareness and persuade prospective customers to purchase its goods and/or services, a complementary objective is to maximize the value of each transaction. Simply put, the higher the order value the greater the profit. This can be accomplished by cross-selling (selling more) or up-selling (upgrading).
