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org culture

A Philosophy For Business Decision-Making: An Analyst’s Brief Guide

Philosophy can be described as the study of what ought to happen. This of course is different than what does happen. This struggle between ought and is has consumed the greatest minds, from Plato and Aristotle to Kant, Descartes and Russell. I will not even begin to touch on the metaphysical, the deontological, or the normative theories of the human experience. But I do want to briefly outline a personal philosophy on analytics in business, or what ought to be in the decision-making framework for every business. Here are the basic tenets.

Being Analytically Mature

Data are everywhere. Whether you are a data analyst consultant, a business owner, marketing director, consumer, or parent, there is no professional or personal role that does not deal with data. It may not require the use of numbers or math, but everyone encounters facts and information to make decisions based on their process of reasoning. Being analytically mature does not mean you are merely awesome with numbers and calculations. It's a mindset, a philosophy, a culture.

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