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segmentation

Psychology of Gender and Social Media Marketing

Submitted by Jonathon Neil on Tue, 10/02/2012 - 15:10

As this article summarizes, the differences in psychology between men and women play themselves out in the world of social media. According to the numbers, usage of Pinterest and Facebook leans toward women, while men are heavier users of Google+. Twitter skews slightly to the fairer sex in usage, however, women receive most of the attention with more tweets being directed at them (not surprisingly).

Improve Analysis Within Your Business By Using Statistics

Submitted by Jonathon Neil on Wed, 09/12/2012 - 18:15

Most business leaders have encountered statistics at some point in their careers, but I suspect for many this was in their undergraduate coursework and they never really looked back. The implication of this is that many businesses do not actively use statistics in their decision-making framework. I think there are two reasons for this. First, they may be interested in applying statistics but the cost is prohibitive. SAS and SPSS are expensive packages for small and medium sized businesses.

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