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strategy

A Philosophy For Business Decision-Making: An Analyst’s Brief Guide

Submitted by Jonathon Neil on Thu, 01/24/2013 - 18:32

Philosophy can be described as the study of what ought to happen. This of course is different than what does happen. This struggle between ought and is has consumed the greatest minds, from Plato and Aristotle to Kant, Descartes and Russell. I will not even begin to touch on the metaphysical, the deontological, or the normative theories of the human experience. But I do want to briefly outline a personal philosophy on analytics in business, or what ought to be in the decision-making framework for every business. Here are the basic tenets.

Hot Wings and Digital Marketing

Submitted by Jonathon Neil on Wed, 10/24/2012 - 16:10

My family recently moved to a new home, and as anyone moving to a new area realizes, part of the process includes exploring the area. Coming from the Memphis area we (apparently) took for granted the plethora of hot wing establishments that we had easy access to. So after some painting and unpacking one night we found ourselves craving some hot wings and I turned to Google for an answer.

Being Analytically Mature

Submitted by Jonathon Neil on Wed, 10/17/2012 - 15:00

Data are everywhere. Whether you are a data analyst consultant, a business owner, marketing director, consumer, or parent, there is no professional or personal role that does not deal with data. It may not require the use of numbers or math, but everyone encounters facts and information to make decisions based on their process of reasoning. Being analytically mature does not mean you are merely awesome with numbers and calculations. It's a mindset, a philosophy, a culture.

Marketing Insights From “The Kids In The Hall”

Submitted by Jonathon Neil on Thu, 09/13/2012 - 15:00

Some of you may remember the sketch comedy show “The Kids In The Hall” which ran on CBS and HBO in the late 1980s through early 1990s. This group of Canadian comedians produced some funny sketches with many memorable characters and lines that I can still recall to this day. In a sketch titled “Hotel La Rut”, Scott Thompson portrays a heart-broken woman longing for her lost love Tony. Sitting at the window she utters this classic:

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